For all managers: (see Mind Farming)
  • Train those in supervisory positions to better identify and develop creative thinking and problem solving capabilities in the people they manage, and those they hire.
  • Help managers match the creative skill sets of the people they manage with the right jobs and client cultures. Plus help them attain the proper balance of diverse thinking skill sets on all teams.
  • One-on-one coaching of creative directors in the areas of finding, developing, motivating and keeping the best creative talent.
  • One-on-one/team coaching of senior account people in the area of working with creatives and selling the agency's best work.