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For all
managers: (see Mind Farming) |
- Train those in supervisory
positions to better identify and develop creative thinking and
problem solving capabilities in the people they manage, and those
they hire.
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- Help managers match the
creative skill sets of the people they manage with the right
jobs and client cultures. Plus help them attain the proper balance
of diverse thinking skill sets on all teams.
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- One-on-one coaching of creative
directors in the areas of finding, developing, motivating and
keeping the best creative talent.
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- One-on-one/team coaching
of senior account people in the area of working with creatives
and selling the agency's best work.
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