Tom Monahan's writings
and thoughts about creativity.

 

Before & After founder Tom Monahan has written a great deal on the topic of creativity. His book, The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking is closely aligned with the professional development workshop of the same name that Before & After has been conducting for years with corporate groups and individuals.


  

   Articles writen by Tom:

 

 

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An interview with Tom about creativeness.

This interview, "Before & After: An Insider's Guide to Creativity" by Laurel Harper, appeared in HOW magazine in June of 1999. We include it here at our site because it does a great job capturing some of Tom's essential philosophies about creativity, as well as touching on some of the practicalities of applying Tom's insights and tools to contemporary work. Although written for an audience principally of graphic designers, this material is appropriate and valuable for individuals in all lines of work.

 

 

 

 

 

Some articles by Tom from Communication Arts.
  Follow the links to the right to read a few of the nearly 40 articles that Tom has published, mostly in Communication Arts, one of the top international magazines for the advertising, design, photography, illustration and interactive industries. For readers not in these fields, please know that these articles, while originally directed to people in these particular professions, were chosen for this web site because they address concepts relating to creative thinking that are very universal. As head creative thinking coach with Before & After, Tom works in dozens of industries annually. He has found far more similarity than difference across industry in how people think creatively and solve problems..

 

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