Jeff Goodby,
Executive Creative Director
Goodby, Silverstein & Partners
"Here, at last, is the perfect
book for anyone passionate about becoming a better creative thinker."
Roberto
Wilson
Cirque du Soleil
"The future of business
will be led by people searching for new ideas. This book can
help anyone think more creatively."
Lee
Clow
Chairman & Worldwide Creative Director
TBWA\Chiat\Day Worldwide
"Whether you're brainstorming
solo or in a group, these exercises will help you move quickly
and productively towards innovative solutions."
Eric
Erickson
Director of Creative Services, Target
"Tom Monahan jiggles your
brain loose. He reorganizes the stumbling blocks of creativity
into building blocks that equip everybody to be architects of
innovation."
Roy
M. Spence, Jr.
Founder and President, GSD&M
"After a day with Tom Monahan
or this book...you won't think like you always thought, and you'll
get something better than you always got!"
M
ike Ricciuto
Director, Global Communications
DuPont Agriculture & Nutrition
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