I've always felt that the best creative people are an odd combination of security and insecurity. Secure in knowing what they want to do, insecure as to whether they've nailed it "this time".

Always knowing that real creativity is the goal. Yet, forever asking, "Am I creative enough".

Over the years as I've interviewed creative people for jobs I always looked for a degree of self-confidence. Because advertising is such a brutal business when it comes to ego assault that I feel people need a certain amount of emotional armor. But if that cocky side isn't balanced by a shadow of doubt, I'm quite leery as to how creative the individual truly is.

You see, I believe, to be creative is to be insecure. Whether it's worn on the outside or not, whether it's recognized by others or not.

To be creative means you are forever stepping into the dark, uncharted unknown. That place I affectionately call "The Void". (Welcoming concept, isn't it?)

Few of us operate in "The Great Void," where Einstein, da Vinci, Picasso and other masters played. But when we aim to do something truly creative, something the likes of which has never been done before, that means we are approaching The Void, or at least putting one foot into it.

The deep, dark Void. The territory where no one else has been before.