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The fundamentals of advertising are pretty simple. 1- Get noticed. 2 - Clearly communicate a relevant message. And, 3 - Compel the audience to act, or at least think differently. Simple, yes. Easy, not today. With strategies that need to do so much. Messages that try to say so much. Never enough time to think the assignment through. Never enough money (or, so we think). Etc., etc., ad nausea. Ad Hell Camp is a hands-on workshop for advertising creative people which helps them navigate these harsh realities to a happy conclusion; more fun doing better work. This highly interactive program
helps people get in touch with the fundamentals of advertising
that lead to effective work. A fun, enlightening, okay, sometimes
grueling, program, it imparts a few simple disciplines that can
help advertising people develop effective work that actually
does penetrate, does communicate and does
leave the audience with a lasting impression. |
communications and become
really excited about the process and the work again. The main thrust of Ad Hell Camp is aseries of exercises around conceiving and creating great results-getting, award-winning work that your clients can love and you can be proud of. As a leading CD in the ad business, Tom Monahan helped propel many highly-successful advertising careers. He now consults to ad agencies and marketing communications professionals throughout the world and has been a contributor to Communication Arts since 1990. "Graduates" of Tom's creative programs continue to be leaders in the industry as well as prolific award winners. Ad Hell Camp. You'll love it. You'll hate it. Just like your job. But you'll come out of it doing better work. |
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