Since your answer is "never", it appears you are not prone to stopping at your first good idea, as are most people. Keep it up!
It's quite natural for people to stop at their first good idea. But when you do this early on in the creative process you are limiting the possibility of an even better idea materializing. One way to discourage stopping at your first good idea is to work quickly during the early ideation phase and simply keep judgment out of the process. If you don't judge, you don't know what's good or bad, so you don't get attached to the "good", stop ideating and prevent yourself from finding something even better. The reason most people don't come up with "great" ideas is because they come up with "good" ideas.